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Holiday Product Packaging Ideas

Posted by Jane White on
The Importance of Product Packaging
The holiday season is fast approaching, which means it’s time to start unveiling your company’s seasonal products and packaging. Winter is the busiest shopping season of the year, with gift-giving holidays around every corner. Give your products a seasonal makeover this year with these unique and festive holiday product packaging ideas.

Build a promo pack

Finding a present for everyone on your list can be tricky and many shoppers are on the lookout for quick and easy gifts. Building a promo pack is a great way to appeal to these shoppers, as they can tick several things off their list at once with minimal time and effort. When building a holiday promo pack, try to package together similar items or products that people frequently buy together. This will help the consumer feel they’re receiving a bargain and your company sell more of their seasonal products. You may also consider building an exclusive holiday-themed promo pack containing multiple seasonal products to further help consumers get into the holiday spirit.

Mimic gift wrapping

The holiday season can be quite hectic. Not only do consumers need to purchase gifts, but they need to wrap and deliver them, as well. Decorate your product packaging to mimic holiday gift wrapping to help shoppers save time and give your products a more festive flair. When the product comes in decorated boxes, bags, or bows, the consumer doesn’t need to worry about wrapping the gift themselves. This holiday product packaging idea is quite alluring to shoppers who are tight on time and looking to simplify their holiday preparations.

Showcase the product

When it comes to holiday shopping, many consumers know better than to judge a book by its cover. Therefore, designing your product packaging in a way that highlights the product can help differentiate your product from the competition. Further, display your product in a clear folding box or incorporate a clear plastic window into the packaging design. This will give consumers a sneak peek at the product that lies within. As such, it will help manage consumer expectations and increase overall faith and trust in the product, thereby increasing the likelihood of purchase.

Incorporate holiday colors and themes

There’s no shortage of symbols during the holiday season. Incorporating such symbols into your product packaging will differentiate your product from others on the market during the rest of the year. Infuse holiday colors such as red, green, gold, and white into your design for a more subtle holiday flair. You can use other holiday symbols, such as Christmas trees, snowflakes, and stars, in holiday-themed packaging as well. These symbols can be a bit overwhelming, however, and you should use them tastefully and sparingly.

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